How CNBC’s Eisen fought to cover undercovered companies
Christine Michel Carter of Forbes.com interviewed CNBC anchor Sara Eisen about her career.
Here is an excerpt:
Carter: Name a specific incident or project in your career which you feel transitioned you from being in a supportive role to a true change agent.
Eisen: My earliest breakthroughs at CNBC came in the form of guest bookings. I fought to cover companies and CEOs that had either never come on CNBC before or had been less covered. I helped build relationships with important companies like Coke, Mondelez and Nike – companies that are now prominent in the news cycle and that we now have more interviews with. One of CNBC’s greatest strengths is that anyone in business, economics and finance must come on our network if he or she has a message to send global Wall Street. Whenever I can contribute new ideas and deliver unique guests on that front, I feel that I am helping us win.
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