Patel writes, “Altogether, CNBC’s digital arm publishes close to 200 videos a day and roughly 4,000 a month, according to a company spokesperson. These videos are available on CNBC.com and the network’s mobile and streaming TV apps, as well as across a wide variety of third-party distribution platforms including AOL, MSN, Hulu, Yahoo Finance, Facebook and YouTube.
“Viewership is growing. According to comScore, CNBC.com alone reached 7.6 million unique desktop viewers in the U.S. in July, a 146 percent increase over the previous year. Across all owned-and-operated platforms, viewers have increased by 40 percent year-over-year, and partner video viewers have more than doubled (up 138 percent), the company added. On Facebook and YouTube, CNBC hit 14.3 million and 372,000 views, respectively, in July, per data from Tubular Labs.
“Senzon credits the growth to a ‘unified newsroom’ that isn’t divided along media and platform lines. ‘It’s not like digital video is a small team in the corner,’ he said. ‘We are creating a way for traditional TV journalists to leverage their success by coming up with new ideas. I can name a number of our television executive producers who have pitched and created digital video franchises.'”
Read more here.
Financial Times reporter Simon Foy is now covering European banks. He has been covering accounting for the…
Debtwire, the leading provider of global fixed income news, analysis and data for more than…
Amber Kanwar, an anchor for BNN Bloomberg in Canada, is departing at the end of…
Moody's Ratings has promoted Yvette Kantrow to senior vice president and editor in chief. She has been…
Politico reporter Clare Fieseler is leaving the news organization to take on some ocean reporting projects. She…
Wall Street Journal reporter Ben Eisen has signed a contract with Norton to write a book about…
