How Business Insider is growing its cars vertical using Facebook

Business Insider launched its Cars Insider Facebook page in the summer and it has grown tremendously, reports Sahil Patel of Digiday.

Patel reports, “Launched on July 31, the Cars Insider Facebook page, which has 490,000 followers, received 38 million video views in September, according to Tubular Labs. Ashley Lutz, deputy business editor for Business Insider, said Cars Insider content reaches 45 million people per month on Facebook. (Tubular Labs does not have Facebook video viewership data for October yet.)

“‘We had all these great videos of cars and so forth, and we thought our audience would enjoy having all of this in one place,’ said Lutz. ‘So we created the page, and overnight we had 20,000 followers.’

“Today, Business Insider produces as much as a dozen pieces of daily content — mostly short videos designed for Facebook, though the number of videos Cars Insider puts out on a daily basis varies based on the news cycle, Lutz said. A dedicated 10-person team, which includes video producers, editors, photographers and social media experts, oversees the content. Business Insider’s 10-person transportation team, which includes editors and reporters with a long background in covering the auto and transportation industries, also supports Cars Insider’s output.”

Read more here.