How Business Insider covered the Pinterest toxic workplace story

Business Insider deputy executive editor Olivia Oran spoke to chief tech correspondent Julie Bort and reporter Taylor Nicole Rogers, who revealed in a recent story that Pinterest is a toxic workforce for black workers.

Here is an excerpt:

Olivia Oran: Tell me about your reporting process. When did you start looking into Pinterest and how long did this story take to come together? I heard you both worked on it basically for 72 hours straight! 

Julie Bort: On the Monday before we published, UK tech editor Shona Ghosh and I both saw a Twitter thread from a Black Pinterest employee documenting the horrible experience she says she had at the company. She and another Black woman had quit.

The other woman tweeted her story out too. They made references to a few things that happened to them while there that wasn’t detailed in the tweet.

I quickly wrote up the tweet and reached out to the women for comment.

Everything about this said there was a much bigger story to tell, either from these women or other employees.

Non-profit Color of Change put a statement out just as I was ready to publish so I included that, too, since I couldn’t get a comment from them.

After we published our story, other publications also published stories about the women quitting, too.

Color of Change thanked us for our leading story, but the women themselves still ignored my reach-outs.

To read more, go here.