Categories: OLD Media Moves

How Bloomberg plans to grow its events business

Capital New York interviewed Stephanie Mehta, who was hired earlier this year to run its events business, called Bloomberg Live.

Here is an excerpt:

CAPITAL: What topics or issues work best as the focus of Bloomberg LIVE events? How do you make those decisions?
MEHTA: All of Bloomberg LIVE’s marquee initiatives are the product of deep collaboration among all of the company’s journalistic platforms. This year’s tech conference (theme: Code and the Corner Office) complemented a double issue of Bloomberg Businessweek devoted to explaining software code and coding languages and a digital video series featuring tech luminaries talking about their first lines of code.
Our finance conference is produced in conjunction with Bloomberg Markets magazine’s annual look at the 50 Most Influential men and women in markets and finance with a major effort by Bloomberg TV. Our global leadership conference, The Year Ahead, is another collaboration with Bloomberg Businessweek, which is preparing its third annual Year Ahead issue, with Bloomberg Business, digital video and television creating and distributing original content.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.