How Bloomberg has covered Bloomberg, so far

Michael Bloomberg

Tom Kludt and Brian Stelter of CNNMoney.com write about Bloomberg’s coverage of its owner Michael Bloomberg’s potential presidential run.

Kludt and Stelter write, “When The New York Times reported last month that the former mayor was mulling a presidential run, Bloomberg Politics ran one story about the news that day: an aggregated, bullet point summation.

“The web site’s response was nearly identical after the FT interview was published around 4 p.m. Monday.

“Another Bloomberg story on the state of play in New Hampshire cited the FT interview and included a ‘declined to comment’ from Bloomberg spokesman Marc La Vorgna.

“Those are the only stories published on the matter by Bloomberg L.P.

“Halperin and Heilemann didn’t mention the FT interview on their Monday show. But on MSNBC’s ‘Morning Joe’ on Tuesday, Halperin didn’t mince his words when asked about Bloomberg.

“‘Michael Bloomberg has to decide — with a deadline — about whether there is an opening for a third party or independent candidate to run. It’s very hard to win 270 electoral votes’ as an independent, Halperin said.

“When contacted by CNNMoney on Tuesday, a Bloomberg representative declined to comment about its coverage of the boss.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.