OLD Media Moves

How biz news sites added, lost readers in past year

April 22, 2015

Posted by Chris Roush

Business Insider websiteBelow you will find the charts from comScore Multi-platform Report US showing the top 15 business and financial news websites for March 2015 and March 2014 in terms of unique viewers for each of those months.

A few takeaways:

1. Yahoo Finance has lost more than 20 million unique viewers year over year;

2. Business Insider has gained nearly 20 million unique viewers year over year. It has also risen from No. 5 to No. 2 in the rankings;

3. Forbes Digital has gained about 6 million unique viewers in the past year;

4. The Dow Jones & Co. sites have lost unique viewers and fallen from No. 2 to No. 4. This might explain the redesign of The Wall Street Journal’s website earlier this week;

5. The International Business Times website has jumped from No. 8 to No. 5 in the category.

6. CNBC has risen from No. 10 to No. 8 in the rankings in the past year and gained 9 million unique viewers;

7. Fortune.com, which launched almost a year ago, is now the No. 11 site in the category.


    Business/Finance – News/Research156,074
1    Yahoo Finance75,167
2    Dow Jones & Company32,935
3    Forbes Digital29,893
4    AOL Money & Finance24,367
5    Business Insider22,876
6    Bloomberg21,722
7    CNN Money19,376
8    IBT Media18,960
9    MSN Money18,554
10     CNBC13,069
11    Reuters Sites12,370
12    Motley Fool11,862
13    TheStreet Sites11,158




    Business/Finance – News/Research163,776
1    Yahoo Finance54,983
2    Business Insider42,764
3    Forbes Digital37,033
4    Dow Jones & Company30,701
5    IBT Media26,599
6    AOL Money & Finance25,086
7    Bloomberg22,283
8     CNBC22,170
9    CNN Money18,894
10    MSN Money16,890
11    Fortune.com Sites13,795
12    Reuters Sites13,116
13    Motley Fool11,814
14    TheStreet Sites10,257
15    USATODAY Money9,512

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