OLD Media Moves

How a WSJ reporter used LinkedIn to connect with the Facebook whistleblower

October 11, 2021

Posted by Chris Roush

Brian Stelter of CNN Business writes about how Wall Street Journal reporter Jeff Horwitz used LinkedIn to earn the trust of a Facebook whistleblower.

Stelter writes, “Wall Street Journal reporter Jeff Horwitz first connected with Frances Haugen, now known as the Facebook whistleblower, late last year. He was trying to meet more sources at Facebook to learn about how the company managed content on its platforms around the 2020 election.

“He tried ‘the old LinkedIn spamming approach to source building,’ he called it in an interview on this week’s “Reliable Sources” podcast.

“That’s when reporters use the professional social network to message dozens of employees in the hopes of hearing back from one or two. I ‘did not hear back from anyone for a month,’ Horwitz said.

“But then, in December 2020, Facebook dissolved its civic integrity team, which had been charged with thorny issues about election interference and overall safety around the election.

“The day that I first heard from Frances was the day that the civic team got disbanded,” Horwitz said.”

Read more here.

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