How a social networking profile error turned into a business news story

Murray Coleman of IndexUniverse.com writes about how an asset manager’s mistake on his LinkedIn profile caused business journalists to call his new firm, asking questions.

Coleman writes, “According to Corn, it was an innocent mistake on Braunfeld’s part. ‘It was nothing more than a typo caused by cutting and pasting his old resume into a new version for his Linkedin profile,’ Corn says. ‘He didn’t even notice it until things took a life of their own.’

“He adds: ‘This is absurd. There’s absolutely no truth that we’ve merged or bought Xshares. We’ve never even engaged in any talks with them along those lines.’

“So Corn is hoping that calls regarding Xshares end sooner rather than later.

“‘Who could’ve imagined that a typo in something like Lindedin would turn into fodder for investigative journalists and venture capitalists,’ he says, half in jest. ‘I guess that’s the age we live in these days.'”

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