The number of ‘green’ business stories published in the nation’s 10 largest newspapers this year has already doubled last year’s total, according to a study released by the Donald W. Reynolds National Center for Business Journalism.
A significant shift is underway in coverage priorities, the study found.
A survey of business editors revealed that few have dedicated a reporter solely to green coverage, though the subject has been added to some existing beats. Editors said they carry a story with a ‘green angle’ as often as once a week and none felt that reader interest has peaked.
“Coverage of business aspects of the environment is relatively recent, but the dollars involved and the public’s interest in it speak loud and clear,’ said Andrew Leckey, director of the Reynolds Center. “We believe the more intelligent coverage provided on the subject, the better.”
Representative of this green trend was a recent 12-page ‘Business of Green’ special section in The New York Times that also included advertisements from environmentally involved firms.
The report is available here.
Wall Street Journal editor in chief Emma Tucker sent out the following on Thursday: Today we announced…
Clare Malone of The New York writes about Hunterbrook, which is using reporting from journalists to…
The Hollywood Reporter awards editor Tyler Coates is leaving the news organization. His last day will be…
Laura Purkess has been promoted to consumer features editor at The Sun. She will maintain…
Pat Ferrier, senior business reporter at the Coloradoan in Fort Collins, is retiring after 23…
Financial news site TheStreet.com has hired Conway Gittens as an anchor and video producer. His most recent…