Wallace Immen of The Toronto Globe and Mail writes that there’s a golden payoff for an executive who gets a feature write-up in the business press or a photo on the cover of a financial magazine.
Iman wrote, “A single article featuring a CEO in a major business press such as the New York Times, Wall Street Journal, Forbes, Fortune or Business Week raised his or her compensation – including salary and bonuses – by an average of $600,000 (U.S.).
“Getting on the cover of Forbes, Fortune or BusinessWeek was good for a raise that averaged $1.1-million.
“The more positive mentions in the business press in a year, the greater the increase in a CEO’s compensation.
“Negative coverage, however, was almost never followed by a reduction in the pay package. In fact, even if the story was slightly negative, the executive was likely to see an increase in compensation.”
Read more here.
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