Categories: OLD Media Moves

Global head of digital video leaves Bloomberg Media

Paul Marcum, the global head of digital video for Bloomberg Media, has left the company to become president of ad agency Truffle Pig, reports Shareen Pathek of Digiday.

Pathek writes, “Marcum, who comes from Bloomberg, where he headed global digital video, was previously a well-known marketing executive at GE, where he helped drive that company’s digitally-focused content strategy. While he was at GE, he connected with Alexander Jutkowitz, CEO of WPP’s SJR Group, which does a lot of GE’s content work. Jutkowitz is now CEO of Truffle Pig.”

During Marcum’s time at Bloomberg Media, the company increased its video audience reach 350 percent year-over-year, driving Bloomberg Media to the top of Comscore’s global rankings for business video publishers.

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.