Pathek writes, “Marcum, who comes from Bloomberg, where he headed global digital video, was previously a well-known marketing executive at GE, where he helped drive that company’s digitally-focused content strategy. While he was at GE, he connected with Alexander Jutkowitz, CEO of WPP’s SJR Group, which does a lot of GE’s content work. Jutkowitz is now CEO of Truffle Pig.”
During Marcum’s time at Bloomberg Media, the company increased its video audience reach 350 percent year-over-year, driving Bloomberg Media to the top of Comscore’s global rankings for business video publishers.
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