Giving people something more exciting and engaging

TSFJ: At least Stateside, there have been at least several sports business shows that struggled to find their traction on television. What stands out about Sportonomics that will allow the show to become the destination those programs wanted to be?

Campbell: We try to keep it dynamic. If you followed my writing, I take that same attitude to Sportonomics. What we don’t want is, week after week, boring people reading annual reports and giving us really dry numbers. What we want to do is tell stories creatively, get dynamic people on camera. The reason why we started telling sports-industry stories in the business section is to give people something a little more exciting and a little more engaging than most of what you read in a lot of business sections. A story where this aspect of sports industry is a starting point, but is exciting and engaging, it photographs well and videos well.

It’s different from the television shows because they’re locked in to time slots, but they’re not appointment television the way a game is. The beauty of the Web is that we publish every Monday morning, but if that’s not a convenient time for you, you can go whenever you want because we have a page with all of these episodes archived. The appetite for sports business journalism is only growing; it’s just a matter of tapping in to it.