Giggly, upbeat and perky

Alessandra Stanley of The New York Times critiques the first day of Fox Business Network and comes away with the fact that the anchors and reporters want to make business news fun.

Stanley wrote, “Neil Cavuto of Fox News has his own show on the new business network, but it was Bill O’Reilly of ‘The O’Reilly Factor’ who laid out FBN’s business model during a cameo appearance. ‘You want to basically have fun,’ Mr. O’Reilly told the anchor Cheryl Casone. ‘It’s so intense, the whole business world. The more fun you can have with it, I think the more people will watch.’

“It was hard to muster a lot of fun explaining the $100 billion superfund that the country’s three largest banks have said they will create to shore up the market for mortgage securities.

“Eric Bolling, a former financial news commentator who left CNBC for FBN, took quickly to the buoyant spirit of his new home. The superfund could have ‘a positive impact,’ he assured Peter Barnes, a morning anchor. He uttered the word ‘bail,’ then corrected himself, saying that the superfund could ‘put a calming tone on the market’ and have a ‘real upside.’ When he said that the technical process was ‘complicated,’ Mr. Barnes reminded him warningly, ‘no jargon.'”

Read more here.