The Financial Times‘s results for the first half of 2012 show that more people than ever are paying for its content, with digital subscriptions exceeding daily print circulation for the first time.
The FT’s digital readership continues to grow strongly, with FT.com subscriptions up 31 percent year on year to over 300,000 and registered users increasing 29 percent to 4.8 million. Its global paid-for circulation increased to almost 600,000 year on year, and corporate licenses grew nearly 40 percent to nearly 2,300.
Its average daily global audience grew to nearly 2.1 million, with the number of people who read the FT on more than one channel rising 27 percent. It achieved this growth while maintaining a robust print circulation business with growing revenues.
FT CEO John Ridding said: “The FT’s successful financial performance underlines our ability to adapt to a rapidly changing environment, as well as our investment in new products and services for an increasingly multi-channel audience. Our growth in this tough climate reflects the measures we took early on, especially to build our content revenues and to drive digital and mobile delivery.”
Mobile continues to boost FT’s digital audience, generating 25 percent of traffic to FT.com and driving 15 percent of new subscriptions. The FT web app now has more than 2.7 million users since launching little more than a year ago.
Read the full Pearson results announcement here.
