Categories: OLD Media Moves

FT.com is free this week

The Financial Times’ web site is free through March 11, so everyone can see what stories noted New York-based financier Wilbur Ross is picking as the most important.

The newspaper’s press release states, “Prominent leaders in US business will be given a forum through which they have the opportunity to reach an audience of other highly influential and dynamic business and opinion
leaders. Wilbur Ross, the world-famous turnaround investor, James Cayne, chairman & CEO, Bear Stearns, John Castellani, president, Business Roundtable, and David Shedlarz, vice-chairman, Pfizer, will each choose what they consider to be the top news stories of the day and share their selection and rationale with readers of FT.com. This is an extraordinary and unique opportunity to learn what issues are top of mind for some of the most powerful leaders in the global business community.”

Read the press release here.

In a related move, the Houston Chronicle is considering allowing disgraced Enron executives Ken Lay and Jeff Skilling, currently on trial, to act as consultants on a major revamping of its business section.

Seriously, do readers of business news really care what stories executives think are most important?

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