FT tops WSJ in survey

The Financial Times reaches more senior bankers and financial decision-makers in the world’s largest companies than The Wall Street Journal, according to a survey reported by Arif Durrani of MediaWeek.

Durrani writes, “It marks the fifth consecutive time the Financial Times has topped the international barometer, after reaching 39% of the GCM audience, responsible for borrowing, raising and lending billions of dollars worth of capital each year.

“It was followed by the Wall Street Journal 32% and the International Herald Tribune 6%.

“The survey also shows the FT has for the first time become the top ‘must-read’ in burgeoning Asia, climbing three places on 2006.

“Meanwhile, CNN topped the international television news organisation, ahead of BBC World, CNBC and Bloomberg TV in North America, EMEA and Asia Pacific.”

Read more here.