The Financial Times reaches more senior bankers and financial decision-makers in the world’s largest companies than The Wall Street Journal, according to a survey reported by Arif Durrani of MediaWeek.
Durrani writes, “ItÂ marks the fifth consecutive time the Financial Times has topped the international barometer, after reaching 39% of the GCM audience, responsible for borrowing, raising and lending billions of dollars worth of capital each year.
“It was followed by the Wall Street Journal 32% and the International Herald Tribune 6%.
“The survey also shows the FT has for the first time become the top ‘must-read’ in burgeoning Asia, climbing three places on 2006.
“Meanwhile, CNN topped the international television news organisation, ahead of BBC World, CNBC and Bloomberg TV in North America, EMEA and Asia Pacific.”
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