The Financial Times plans to open a bureau in Hollywood as part of its U.S. expansion plans, reports Sara Guaglione of Digiday.
Guaglione reports, “The FT is targeting “global Americans” or those involved in an industry or sector that is ‘global in scale,’ such as finance, energy and tech, Spiegel said. Or Americans that have family, business or academic ties to global markets. It’s not necessarily about competing with other financial publications like The Wall Street Journal, but being a part of the mix of subscriptions a ‘global American’ — and left unsaid: those that have a wallet of one — might pay for. ‘I do think there’s space for all of us,’ Spiegel said.
“By targeting this demographic, the publication could theoretically also attract luxury advertisers, a category that wasn’t hit as hard during the COVID-19 pandemic.
“The publication is focused on news quality, over specific beats or filling teams. A US-China correspondent role for its D.C. bureau, as an example, aims to get scoops on relations between the two countries ranging from foreign policy to trade. The FT’s U.S. headquarters in New York City is focused on financial coverage and a bureau in San Francisco covers Silicon Valley and tech. The FT also has an office in Chicago.”
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