FT taking readers away from WSJ in Europe

Paul McNally of the Press Gazette in London reports that a recent survey shows that the Financial Times is taking readers away from rivals Wall Street Journal and the International Herald Tribune in Europe.

McNally writes, “The Financial Times was the most-read international business newspaper with 14.3 per cent of respondents claiming to read it regularly — up from 13.1 per cent when the survey was last conducted in 2006.

“The number of business leaders visiting the FT.com website rose from 9.2 per cent to 10.3 per cent since 2006. The site’s audience was half that of BBC.co.uk, which recorded a reach of 20.8 per cent compared with 17.6 per cent two years ago.

“Readership of the Wall Street Journal Europe, which was bought by Rupert Murdoch as part of his purchase of Dow Jones last year, fell from 2.8 per cent to 2.4 per cent. The International Herald Tribune, the international edition of the New York Times, lost a third of its readership – down from 2.5 per cent to 1.8 per cent.”

Read more here.