Mark Anderson of the Ottawa Citizen rails Wednesday against news releases from companies that are indecipherable, even to business journalists who know the jargon.
Anderson writes, “The other day I received the following press release:
“Huh? Say again? Bridgewater’s gotta be joking. Surely the PR/communications flacks responsible for this particular ‘news announcement’ understand they might as well have written the thing in Greek. Generalist business writers and editors have no idea what a 4G infrastructure is, let alone MVNO. Come to think of it, while we encounter many, many ‘wholesale solutions,’ and ‘comprehensive wholesale offerings,’ we don’t know what they are either.
“Finally, and critically, we don’t know what the news in Bridgewater’s news announcement is, or whether the news, if there is any, will affect the company’s health and prospects in any meaningful way.”
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