The Financial Times has backed a news website that will cover European start-up world, reports Charlotte Tobitt of the Press Gazette.
Tobitt reports, “FT innovations editor John Thornhill launched Sifted to reach a ‘generation of incredibly interesting entrepreneurs emerging all around Europe’, many of whom are ‘not hard-wired into reading the FT,’ he told Press Gazette.
“There were two reasons for this, the former FT deputy editor added. ‘One was because we didn’t write that much about the start-up world, and secondly because we had a paywall which was a deterrent to some of the people in that sector.
“‘So I wondered whether it was possible to create a new media site for that younger generation of readers which we were not capturing so much at the FT.’
“The website launched on 31 January after several weeks of publishing a thrice-weekly newsletter to establish the tone and focus of the new project.”
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