Categories: OLD Media Moves

FT sees big drop in print circulation

Domonic Ponsford of The Press Gazette in London reports that The Financial Times saw a large decrease in its print circulation in October.

Ponsford writes, “The 17 per cent drop to a global circulation of just over 240,000 a day came in the same month that the paper announced plans to have a small print-focused team and concentrate most editorial resources on digital.

“The FT currently has some 340,000 digital subscribers and sells just under 50,000 copies a day in the UK.

“Among the dailies The Guardian was the best-performing title in print (in relative terms), falling by 1.9 per cent year on year to just under 200,000 copies a day. On Saturdays it sold an average of 361,166.

“Guardian chief commercial officer David Pemsel said: ‘This shows our continued investment in print is being well received by our readers, especially heartening against a backdrop of a 20p increase in price for The Observer in September.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.