FT sees big drop in print circulation

Domonic Ponsford of The Press Gazette in London reports that The Financial Times saw a large decrease in its print circulation in October.

Ponsford writes, “The 17 per cent drop to a global circulation of just over 240,000 a day came in the same month that the paper announced plans to have a small print-focused team and concentrate most editorial resources on digital.

“The FT currently has some 340,000 digital subscribers and sells just under 50,000 copies a day in the UK.

“Among the dailies The Guardian was the best-performing title in print (in relative terms), falling by 1.9 per cent year on year to just under 200,000 copies a day. On Saturdays it sold an average of 361,166.

“Guardian chief commercial officer David Pemsel said: ‘This shows our continued investment in print is being well received by our readers, especially heartening against a backdrop of a 20p increase in price for The Observer in September.”

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