OLD Media Moves

FT sees big drop in print circulation

November 11, 2013

Posted by Chris Roush

Domonic Ponsford of The Press Gazette in London reports that The Financial Times saw a large decrease in its print circulation in October.

Ponsford writes, “The 17 per cent drop to a global circulation of just over 240,000 a day came in the same month that the paper announced plans to have a small print-focused team and concentrate most editorial resources on digital.

“The FT currently has some 340,000 digital subscribers and sells just under 50,000 copies a day in the UK.

“Among the dailies The Guardian was the best-performing title in print (in relative terms), falling by 1.9 per cent year on year to just under 200,000 copies a day. On Saturdays it sold an average of 361,166.

“Guardian chief commercial officer David Pemsel said: ‘This shows our continued investment in print is being well received by our readers, especially heartening against a backdrop of a 20p increase in price for The Observer in September.”

Read more here.

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