Categories: OLD Media Moves

FT launches tool that helps readers track what they read

The Financial Times has launched Knowledge Builder, a new tool to help readers take control of the amount of information they read about a topic, reports Caroline Scott of journalism.co.uk.

Scott reports, “The tool will track the articles that subscribers read, giving them an indication of the amount of information they have read on a topic, and suggesting further reads to them.

“It aims to offer subscribers a more ‘satisfying read’, making it easier to find the content they need more quickly.

“‘It’s about putting people in control of their knowledge-building process by allowing them to track progress on topics,’ said Webb.

“Every article is worth a certain amount of points, displayed at the top of the page.

“When a reader gets to the bottom of the article, they will see four dots which flow into a progress bar, showing them how much they have now learned on that particular topic.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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