FT is top biz paper in Europe

The Financial Times is read by more business people in Europe than any of its competitors, according to a survey reported in Brand Republic’s Media Bulletin.

Alex Donohue wrote, “The study also highlighted a growing demand for business news in print, online and on TV among the continent’s business elite, with the international business press viewed as a powerful tool for reaching high earners by advertisers.

“Among the findings of the survey, the Financial Times topped European newspapers by registering a 711,000 or a 7.7% average readership an issue. It was followed by the International Herald Tribune with a 118,000 readership or 1.8%, and The Wall Street Journal Europe on 149,000 or 1.5%.

“Ben Hughes, worldwide advertising director for the Financial Times, said: ‘It’s great to see the FT brand, both in print and online, retain its lead in Europe.

“‘Especially pleasing was that among all respondents, the FT was found to be the most trustworthy and credible title.’

“The leader in the business weeklies was The Economist, recording a 673,000 average issue readership or 6.6%, followed by Time magazine on 576,000 or 5.7%.”

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