Categories: OLD Media Moves

FT begins posting content in messaging app Line

The Financial Times has joined the Wall Street Journal and the Economist in posting on the messaging app Line, which is popular in Asia.

Its content will focus on deep reads, including analysis and features.

This is not the FT’s first foray into chat apps. Last year, FT launched on WhatsApp, delivering a mixture of daily free-to-read articles and more frequent Brexit updates to a new audience.

“This move is part of a broader engagement strategy to reach audiences — both subscribers and new readers — wherever they are,” said Renée Kaplan, head of audience engagement at the Financial Times, in a statement. “Line will allow us better serve our audience in Asia, which has been growing steadily since the launch of the FT’s Asia edition in 2003.”

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.