Media Moves

FT begins posting content in messaging app Line

September 6, 2016

Posted by Chris Roush

LineThe Financial Times has joined the Wall Street Journal and the Economist in posting on the messaging app Line, which is popular in Asia.

Its content will focus on deep reads, including analysis and features.

This is not the FT’s first foray into chat apps. Last year, FT launched on WhatsApp, delivering a mixture of daily free-to-read articles and more frequent Brexit updates to a new audience.

“This move is part of a broader engagement strategy to reach audiences — both subscribers and new readers — wherever they are,” said Renée Kaplan, head of audience engagement at the Financial Times, in a statement. “Line will allow us better serve our audience in Asia, which has been growing steadily since the launch of the FT’s Asia edition in 2003.”

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