The Financial Times is beginning a project where it asks its readers for advice on its editorials, writes Stephen Brook of The Guardian in London.
Brook writes, “Readers will be able to help shape the paper’s editorial line through its Arena blog, which launches today, joining Financial Times writers in online debates about topics for upcoming leader columns.
“The FT said that the trial project aims to incorporate views of the FT.com community into leader columns.
“Robert Shrimsley, the FT.com managing editor, said: ‘I’ve long wanted to share the quality of the debates we have inside the building with our readers. This way we get to go one step further and invite them to participate.
“‘Our community of readers is perhaps the most sophisticated in the business world and this is a chance to draw on their expertise and invite them into the editorial process at the highest level.'”
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