Kenneth Li of Reuters reports that Fox, which is also owned by News Corp., plans to promote Wall Street Journal content on the air in Latin America.
“FIC and the Journal are owned by Rupert Murdoch’s News Corp.
“The agreement represents the latest development how Murdoch aims to use the sprawling global assets of News Corp to expand the Dow Jones franchise, which he purchased for $5.6 billion last year.
“WSJ Americas ads will begin appearing on Fox, FX and National Geographic channels in the region.”
Read more here.
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