Fox exploring synergy with WSJ in Latin America
Kenneth Li of Reuters reports that Fox, which is also owned by News Corp.,Â plans toÂ promote Wall Street Journal content on the air in Latin America.
The Reuters story states, “Although Fox International Channels (FIC) does not own news networks in any of its 16 channels in Latin America, it will begin advertising the content from the paper’s The Wall Street Journal Americas (http:www.wsjamericas.com) Spanish and Portuguese language site.
“FIC and the Journal are owned by Rupert Murdoch’s News Corp.
“The agreement represents the latest development how Murdoch aims to use the sprawling global assets of News Corp to expand the Dow Jones franchise, which he purchased for $5.6 billion last year.
“WSJ Americas ads will begin appearing on Fox, FX and National Geographic channels in the region.”
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