OLD Media Moves

Fox Business shows have strong August

Fox Business Network’s “Kudlow,” which appears weekdays at 4 p.m., reported 192,000 average total viewers in August, beating out CNBC’s “Closing Bell” for the first time, according to Nielsen Media Research.

The show, which launched earlier this year, ended August with its second-highest rated month ever

Stuart Varney’s three-hour market open program “Varney & Co.” posted 210,000 total viewers for the month and is the highest-rated show on Fox Business. “The Claman Countdown,” which airs at 3 p.m. weekdays, averaged 136,000 total viewers, while “Cavuto: Coast to Coast” averaged 134,000 total viewers, and “Making Money with Charles Payne” averaged 132,000 viewers.

Fox Business also scored five out of the top 15 shows in the coveted advertising demo of persons aged 25-54 in all of business news this month. The audiences for “Kennedy,” “Making Money with Charles Payne,” “The Claman Countdown,” “Cavuto: Coast to Coast,” “Kudlow,” and “Fox Business Tonight” all averaged above $112,000 in median income.

Fox Business is in nearly 80 million households.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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