Fox Business sees 80 percent increase in total viewers in April

Fox Business Network saw an 80 percent increase in its total viewers in April, boosted by uncertainty about the economy and the stock market.

Its business day programming from 9:30 a.m. to 5 p.m. drew an average of 293,000 total viewers, the network’s highest-rated business day in history.

During market houses of 9 a.m. to 4 p.m., Fox Business say an average of 299,000 viewers, up 76 percent, while viewers for the total day averaged 193,000 viewers, an increase of 56 percent compared to 2019.

“Mornings with Maria,” hosted by Maria Bartiromo, saw a 53 percent increase in total viewers and an 83 percent increase in the key 18- to 34-year-old demographic, and Stuart Varney’s “Varney & Co.” marked its highest-rated month ever in total viewership with 346,000.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.