Categories: OLD Media Moves

Fox Business news release touting ratings win appears on CNBC’s website

A Fox Business Network news release noting that “Lou Dobbs Tonight” beat CNBC‘s “The Kudlow Report” was issued on Monday — and wound up verbatim on the CNBC website.

The release, which can be found here, states:

FOX Business Network’s (FBN) Lou Dobbs Tonight beat CNBC’s The Kudlow Report in the coveted advertising demo of persons aged 25-54 for the month of July, according to Nielsen Media Research. The victory marks the first monthly win for the 7 PM/ET program, anchored by Lou Dobbs, since launching in March 2011.
For the month of July, Dobbs achieved a 10 percent advantage over CNBC with 43,000 viewers in the demo to Larry Kudlow’s 39,000.
In total viewers, it was a close race with Dobbs earning 148,000, just shy of Kudlow’s 158,000. FBN is available in roughly half as many homes as CNBC and this is the first time a program has won the month in the advertiser friendly demo since launching in 2007.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.