OLD Media Moves

Fox Business news release touting ratings win appears on CNBC’s website

July 31, 2012

Posted by Chris Roush

A Fox Business Network news release noting that “Lou Dobbs Tonight” beat CNBC‘s “The Kudlow Report” was issued on Monday — and wound up verbatim on the CNBC website.

The release, which can be found here, states:

FOX Business Network’s (FBN) Lou Dobbs Tonight beat CNBC’s The Kudlow Report in the coveted advertising demo of persons aged 25-54 for the month of July, according to Nielsen Media Research. The victory marks the first monthly win for the 7 PM/ET program, anchored by Lou Dobbs, since launching in March 2011.

For the month of July, Dobbs achieved a 10 percent advantage over CNBC with 43,000 viewers in the demo to Larry Kudlow’s 39,000.

In total viewers, it was a close race with Dobbs earning 148,000, just shy of Kudlow’s 158,000. FBN is available in roughly half as many homes as CNBC and this is the first time a program has won the month in the advertiser friendly demo since launching in 2007.

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