Categories: OLD Media Moves

Fox Business Network will be quiet launch

Kevin Downey of Media Life magazine writes Wednesday that the launch of Fox Business Network next week will be relatively “quiet” until its management can fine-tine its strategy.

Downey wrote, “The new business network is being birthed with nary a peep, and network executives are saying little about what Fox Business Network will be. It’s not clear they really know.

“For Fox News chairman Roger Ailes, that’s as it ought to be. Analysts say heâ€™ll keep the network under the radar for a year or more to tinker with its lineup, working to find its identity, while building its subscriber base from an initial 30 million homes and beefing up its online presence with Foxbusiness.com, which quietly debuted last week.

“That’s exactly how Fox News launched in 1996. The network spent several years quietly honing its identity before challenging CNN. Indeed, at the time the thought was that it would be MSNBC, not Fox, that would challenge and then surpass CNN.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.