OLD Media Moves

Fox Business Network will be quiet launch

October 10, 2007

Posted by Chris Roush

Kevin Downey of Media Life magazine writes Wednesday that the launch of Fox Business Network next week will be relatively “quiet” until its management can fine-tine its strategy.

Fox BusinessDowney wrote, “The new business network is being birthed with nary a peep, and network executives are saying little about what Fox Business Network will be. It’s not clear they really know.

“For Fox News chairman Roger Ailes, that’s as it ought to be. Analysts say he’ll keep the network under the radar for a year or more to tinker with its lineup, working to find its identity, while building its subscriber base from an initial 30 million homes and beefing up its online presence with Foxbusiness.com, which quietly debuted last week.

“That’s exactly how Fox News launched in 1996. The network spent several years quietly honing its identity before challenging CNN. Indeed, at the time the thought was that it would be MSNBC, not Fox, that would challenge and then surpass CNN.”

Read more here.

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