Categories: OLD Media Moves

Fox Business Network will be quiet launch

Kevin Downey of Media Life magazine writes Wednesday that the launch of Fox Business Network next week will be relatively “quiet” until its management can fine-tine its strategy.

Fox BusinessFox BusinessDowney wrote, “The new business network is being birthed with nary a peep, and network executives are saying little about what Fox Business Network will be. It’s not clear they really know.

“For Fox News chairman Roger Ailes, that’s as it ought to be. Analysts say he’ll keep the network under the radar for a year or more to tinker with its lineup, working to find its identity, while building its subscriber base from an initial 30 million homes and beefing up its online presence with Foxbusiness.com, which quietly debuted last week.

“That’s exactly how Fox News launched in 1996. The network spent several years quietly honing its identity before challenging CNN. Indeed, at the time the thought was that it would be MSNBC, not Fox, that would challenge and then surpass CNN.”

Read more here.

AddThis Website Tools
Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

WSJ seeks a legal affairs reporterWSJ seeks a legal affairs reporter

WSJ seeks a legal affairs reporter

The Wall Street Journal is seeking a senior legal affairs reporter, based in Washington or…

5 hours ago
The Real Deal seeks a reporter in DallasThe Real Deal seeks a reporter in Dallas

The Real Deal seeks a reporter in Dallas

The Real Deal is looking for a reporter to join a rapidly growing media company…

5 hours ago
Post and Courier seeks a business reporterPost and Courier seeks a business reporter

Post and Courier seeks a business reporter

The Post and Courier, South Carolina’s oldest daily newspaper and premier news source, is seeking…

5 hours ago
Buffalo Biz First names Adams its editor in chiefBuffalo Biz First names Adams its editor in chief

Buffalo Biz First names Adams its editor in chief

Michelle Cioci Adams has been named editor in chief of Buffalo Business First, an American City…

10 hours ago
Reuters seeks an India M&A correspondentReuters seeks an India M&A correspondent

Reuters seeks an India M&A correspondent

Reuters is looking for an experienced, driven and scoop-hungry journalist with a passion for breaking…

10 hours ago
WSJ personal finance editor Olshan is departingWSJ personal finance editor Olshan is departing

WSJ personal finance editor Olshan is departing

Jeremy Olshan, the personal finance bureau chief at The Wall Street Journal, is leaving the…

10 hours ago