The Fox Business Network and Tennis Channel have expanded their partnership to bring viewers daily updates of market moves and courtside play during the 2010 Grand Slam Events.
During each Grand Slam tournament, Fox Business Network’s “Imus in the Morning” will feature the Court Report with re-caps from the previous day’s tournament matches. Tennis Channel will lead into its nightly Grand Slam coverage at market close to give viewers the Fox Business Network Update, a summary of all the market moves from the day.
Tennis Channel’s Arlene Santana and Carrie Champion will anchor the Court Report on Fox Business every morning in the 8 am. EST hour while Fox Business Network’s David Asman will anchor the Fox Business Network Update on Tennis Channel every day in the 6 p.m. EST hour to recap the markets movers and shakers.
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This seems strange at first, but I suppose it's about playing the game here. If you watch a tennis match behind the players you will see different business logos on the back walls. The Tennis Channel has major businesses investing in it. Some of these investors are JP Morgan, Viacom, Columbia Capital, etc. As for FBN forming a partnership with the Tennis Channel it allows them to tap into more viewers since millions tune in for these tournaments.