Fox Business makes debut in Boston

Greg Gatlin of the Boston Herald writes Thursday that Fox Business Network is now available in the Boston market.

Gatlin wrote, “While Fox says the network is available in 32 million homes, Nielsen numbers show itâ€™s drawing just 6,000 daytime viewers, compared to a reported 281,000 daytime viewers for rival CNBC, which is in 90 million homes.

“[Fox News executive vice president Kevin] Magee points out that CNBC had a 19-year head start.

“‘Weâ€™re just rolling out,’ he said. ‘Weâ€™re 11 weeks old.’

“Fox Business Network aims to appeal to a wider swath of viewers by demystifying business news. Magee says itâ€™s resisting the urge to speak in business jargon.

“‘When weâ€™re on our game and doing it the way we should, we are more easy to understand,’ he said. ‘We think everybody is interested in making money, or perhaps more importantly these days, not losing money.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.