Fox Business Network’s business day programming delivered 180,000 viewers and 19,000 viewers in the key 25-to-54-year-old demographic during 2021, according to Nielsen Media Research data.
That’s down 22 percent overall from 2020, when the business day programming had 233,000 total viewers, and 21 percent from the 24,000 in the key 25-to-54-year-old demographic.
CNBC was also down double digits in both categories — 14 percent overall and 26 percent in the 25 to 54 demographic — in the same time frame.
Stuart Varney’s three-hour market-open program “Varney & Co.” was the top-rated show on the network and averaged 236,000 total viewers for the year.
Larry Kudlow‘s show scored 206,000 total viewers. Averaging 259,000 total viewers in the fourth quarter, “Kudlow” bested CNBC’s “Closing Bell,” which had 218,000 viewers, marking the first quarterly win for the show which launched earlier this year.
CNBC believes that Nielsen data doesn’t accurately reflect its audience, which often watches from an office.
Fox Business had six of the top 15 programs in business news with total viewers while the network’s full weekday slate secured placements among the top 20. “Mornings with Maria” delivered its second highest-rated year since launch with total viewers averaging 106,000.