Categories: OLD Media Moves

Fox Business beats CNBC for the week

Fox Business Network beat CNBC in the business day among total viewers over an entire week for the first time ever last week, reports Brian Flood of The Wrap.

Flood writes, “The network averaged 181,000 total viewers compared to 171,000 for CNBC, giving Fox Biz it’s highest-rated business day (9:30 a.m.-5 p.m. ET) for a week ever.

“The network received a lift recently from the return of Neil Cavuto, who missed three months while recovering from open heart surgery. Since Cavuto’s return, his show, ‘Coast to Coast,’ has beaten CNBC’s ‘Fast Money Halftime Report’ and ‘Power Lunch’ at noon and 2 p.m. with 196,000 total viewers compared to 173,000 for CNBC. This is the first time that Cavuto has beaten CNBC in both hours and the highest rated week ever for Cavuto in total viewers.

“‘I did have a Sally Field moment there: ‘They like me, they really like me,” Cavuto joked to TheWrap last week when asked about recent ratings success.”

Read more here. CNBC notes that it has stopped using Nielsen for ratings because it doesn’t measure its audience outside of the home.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.