Categories: OLD Media Moves

Fox Biz Network "pretty good" from the first day

Broadcasting & Cable’s Marisa Guthrie talked to Fox Business Network senior vice president Kevin Magee about its launch and its competition with CNBC.

Here is an excerpt:

Q: What were your expectations going into the launch?

A: When you get a project like this, there’s abject fear that you’ll fail. And then the secondary thing you think is maybe we won’t fail, and then you have a little fantasy that maybe it will be pretty good from the first day. We’ve been pretty good from the first day. We haven’t had any catastrophic failures.

Q: What did your time at CNBC teach you about what to do and what not to do?

A: I learned a lot about business news there. I did not know a lot going in. I think there’s still a lot to learn. I did learn, though, that one of the things you can’t do that CNBC continues to do is to try to convince the audience that [you have] the smartest anchors they’ve ever seen. We would much rather grow the smartest audience.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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