OLD Media Moves

Fortune's Julia Boorstin leaves for CNBC

May 14, 2006

The New York Post’s Tim Arango is reporting in Sunday’s newspaper that Fortune magazine’s Julia Boorstin is leaving the magazine for a position at CNBC.

Julia BoorstinArango writes, “Boorstin, who joined Fortune in 2000, will work mainly on CNBC’s evening show ‘On The Money’ – which not only shares its name with this column but also shares much of the sensi bility of The Post’s business section.

“The show, which the net work describes as focused on ‘where the business world in tersects popular culture,’ has quickly become a savior for the network, whose ratings are down substantially from their highs during the Internet bubble.”

Boorstin’s recent features included “Reviving J.Crew: Mickey Drexler’s Second Coming,” “Immigration: Illegal Entrepreneurs,” “Disney’s ‘Tween Machine,” and “Whole Foods: No Preservatives, No Unions, Lots of Dough”. She also wrote regular pieces for Fortune’s First and Investor sections, as well as the ‘This Just In’ column. Once a week, she wrote the Street Life column for www.fortune.com.

Boorstin has also appeared weekly on CNN Headline News and occasionally on other business television and radio shows.

In 2003 and 2004 she was named to TJFR’s “30 Under 30” list of the most important business journalists under 30 years old. She has also worked for the State Department’s delegation to the Organization for Economic Cooperation and Development (O.E.C.D.) and for Vice President Gore’s Domestic Policy office.

Boorstin joined Fortune in July 2000. She has a bachelor’s in history from Princeton, where she was an editor on The Daily Princetonian.

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