Categories: OLD Media Moves

Fortune.com experiments with articles

Andrew Vanacore of the Associated Press writes about how Fortune magazine is using Flyp to bring its stories to life online.

Vanacore writes, “In April, the magazine published a whopping 11,000-word investigation on Bernard Madoff’s Ponzi scheme. The story ran in standard online form, with photos and links to related stories, but the text stood center stage.

“Readers were also invited to see Flyp’s take, which was posted at Fortune.com as well. Its version opens on a large portrait of Madoff’s face, winking at the audience as headlines gradually materialize alongside. The second page features a video introduction something like a TV news segment or documentary explaining Fortune’s investigation. Flyp slashed the word count on the text piece, broke some of the copy out into moving, push-button graphics and ended the article with a quiz resembling a video game on the history of financial hucksters.

“So is this what the magazine of the future looks like? And perhaps more critically, can the magazine of the future turn a profit?”

Read more here.

Recent Posts

FT taps Foy to cover European banking

Financial Times reporter Simon Foy is now covering European banks. He has been covering accounting for the…

2 hours ago

Debtwire seeks a private credit reporter

Debtwire, the leading provider of global fixed income news, analysis and data for more than…

5 hours ago

BNN Bloomberg anchor Kanwar is departing

Amber Kanwar, an anchor for BNN Bloomberg in Canada, is departing at the end of…

5 hours ago

Moody’s promotes Kantrow to editor in chief

Moody's Ratings has promoted Yvette Kantrow to senior vice president and editor in chief. She has been…

5 hours ago

Politico reporter Fieseler departs

Politico reporter Clare Fieseler is leaving the news organization to take on some ocean reporting projects. She…

5 hours ago

WSJ’s Eisen to write book about the mortgage market

Wall Street Journal reporter Ben Eisen has signed a contract with Norton to write a book about…

7 hours ago