Fortune.com experiments with articles
Vanacore writes, “In April, the magazine published a whopping 11,000-word investigation on Bernard Madoff’s Ponzi scheme. The story ran in standard online form, with photos and links to related stories, but the text stood center stage.
“Readers were also invited to see Flyp’s take, which was posted at Fortune.com as well. Its version opens on a large portrait of Madoff’s face, winking at the audience as headlines gradually materialize alongside. The second page features a video introduction something like a TV news segment or documentary explaining Fortune’s investigation. Flyp slashed the word count on the text piece, broke some of the copy out into moving, push-button graphics and ended the article with a quiz resembling a video game on the history of financial hucksters.
“So is this what the magazine of the future looks like? And perhaps more critically, can the magazine of the future turn a profit?”
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