Pathak writes, “The profile, which is a flattering look at Alexander Joseph Luthor, Jr., a ‘wunderkind’ who took over LexCorp after his father, Lex Luthor, passed away in 2000, offers a few clues about the upcoming Superman movie as well — Luthor Jr. has, for example, a ‘world-famous collection of meteorite crystals’ in his office.
“There is no byline on the article, which features a photo of actor Jesse Eisenberg as Luthor. It mentions that Luthor is the youngest person to be named Fortune’s Businessperson of the Year and was included on the publisher’s list of the ‘World’s 50 Greatest Leaders.’
“It’s an unorthodox way to market a movie — most content marketing from publishers has had its roots in reality, such as The New York Times’ work for Netflix’s ‘Orange is the New Black,’ which discussed female incarceration rates. Previous content marketing from Fortune, done in collaboration with an organization of insurance agents, focused on providing retirement and financial advice.”
Read more here.
The Fund for American Studies presented James Bennet of The Economist with the Kenneth Y. Tomlinson Award…
The Wall Street Journal is experimenting with AI-generated article summaries that appear at the top…
Zach Cohen is joining Bloomberg Tax to cover the fiscal cliff and tax issues on…
Larry Avila has been named interim editor for Automotive Dive, an Industry Dive publication. He…
Reuters is seeking an experienced editor to take part in our fact-checking project and support the…
CNBC Make It reporter Ashton Jackson writes about ways to make financial news more accessible to consumers.…
View Comments