It last redid its website in 2014.
As part of its transition to independent ownership, it migrated to a version Fortune Media Group completely controls.
Fortune’s newly hired technical team — from chief technology officer Jonathan Rivers on down — worked with Alley, the interactive development company, and the editorial team for months to essentially recode the entire website, from editorial to ads.
If you’re a frequent visitor, it won’t look much different — but it is, top to bottom. And so is the content management system that powers it.
To use a metaphor, Fortune has essentially kept the car’s sheet metal and rebuilt the engine, transmission, electronics, and brakes. The result is a much faster and more secure site that fixed a great deal of the legacy issues carried over from the twilight of Time Inc.
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