Fortune has redesigned and revamped its website as part of its switch to new ownership.
It last redid its website in 2014.
As part of its transition to independent ownership, it migrated to a version Fortune Media Group completely controls.
Fortune’s newly hired technical team — from chief technology officer Jonathan Rivers on down — worked with Alley, the interactive development company, and the editorial team for months to essentially recode the entire website, from editorial to ads.
If you’re a frequent visitor, it won’t look much different — but it is, top to bottom. And so is the content management system that powers it.
To use a metaphor, Fortune has essentially kept the car’s sheet metal and rebuilt the engine, transmission, electronics, and brakes. The result is a much faster and more secure site that fixed a great deal of the legacy issues carried over from the twilight of Time Inc.